Corporate identity design concept for the largest IT School in Russia
Overview
Skillfactory — крупнейшая онлайн-школа, которая готовит разработчиков по десяткам направлений современной IT-индустрии.
Services
Branding
Industry
Education
Client
Skillfactory
Description
Updating the brand's visual communication and creating a dedicated community for active communication among alumni continuing their studies in new programmes.
In two years, the school has become a leader in online IT education, attracting students from 40 countries. To emphasise Skillfactory's position in IT education, it is proposed to materialise these values through the creation of a "tag" image. The tag, as a symbol of programming, creates a reference to the IT field.
Process
The main idea behind the rebranding is flexibility.
Instead of the strict rules of the brand book, non-standard solutions and adaptability to different formats are offered. Moving away from rigid frameworks makes the visual language as flexible as possible, while maintaining brand recognition and elevating its perception to a new level.
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