Freeman: Street Food with Attitude

Freeman is more than street food—it’s a bold statement. The branding fuses playful provocation with classic elegance, creating a standout identity in the fast-food industry.

A sharp serif typeface, striking red-on-white contrast, and ironic cherub iconography give the brand its fiery, unapologetic character. The identity extends across packaging, apparel, and delivery gear, ensuring a cohesive, instantly recognizable experience.