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Freeman: Street Food with Attitude

Branding and Package Design

Overview

Freeman is more than street food—it’s a bold statement. The branding fuses playful provocation with classic elegance, creating a standout identity in the fast-food industry.

Services
Branding Package
Industry
Horeca
Client
Freeman .LLC

Description

A sharp serif typeface, striking red-on-white contrast, and ironic cherub iconography give the brand its fiery, unapologetic character. The identity extends across packaging, apparel, and delivery gear, ensuring a cohesive, instantly recognizable experience.

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